22 January 2014
NIGERIA : Basketball League - SuperSport's GM Urges Clubs to Market Their Brands
The General Manager, DStv/SuperSport, West Africa, Felix Awogu, yesterday urged clubs participating in the 2013/ 2014 DSTV/Men's Basketball League to take advantage of the satellite broadcast to market their clubs.
Awogu told NAN in Lagos that the 16 clubs participating in the league should use the platform to source for funds.
DStv/SuperSport, the sponsors of Nigeria's Men Elite Basketball League, upwardly reviewed a four-year contract with the Nigeria Basketball Federation (NBBF) from N150 million to N218 million from 2013 to 2016.
The league features 16 clubs - eight clubs from each of the Savannah and Atlantic conferences. "The matches are broadcast on our cable channel, and we have millions of viewers throughout Africa. "The clubs have the right to market themselves, most especially by their jerseys bearing the names of their sponsors.
"They can also take advantage of their home games, collect gate fees and create avenues that will bring more fans to come and watch their games. "They should be business-oriented and should not expect we at DStv to do everything for them," Awogu said.
According to him, in the previous season, Dodan Warriors of Lagos brought more values to themselves with jersey sponsorship.
"Dodan Warriors, in the last season had sponsors of its jersey. We also heard they had some foreign connections that were interested in promoting them. "Club owners should be busy doing business with their franchise because they also play a key role in developing the league and investing in young talents," he said. (NAN)
Awogu told NAN in Lagos that the 16 clubs participating in the league should use the platform to source for funds.
DStv/SuperSport, the sponsors of Nigeria's Men Elite Basketball League, upwardly reviewed a four-year contract with the Nigeria Basketball Federation (NBBF) from N150 million to N218 million from 2013 to 2016.
The league features 16 clubs - eight clubs from each of the Savannah and Atlantic conferences. "The matches are broadcast on our cable channel, and we have millions of viewers throughout Africa. "The clubs have the right to market themselves, most especially by their jerseys bearing the names of their sponsors.
"They can also take advantage of their home games, collect gate fees and create avenues that will bring more fans to come and watch their games. "They should be business-oriented and should not expect we at DStv to do everything for them," Awogu said.
According to him, in the previous season, Dodan Warriors of Lagos brought more values to themselves with jersey sponsorship.
"Dodan Warriors, in the last season had sponsors of its jersey. We also heard they had some foreign connections that were interested in promoting them. "Club owners should be busy doing business with their franchise because they also play a key role in developing the league and investing in young talents," he said. (NAN)
# posted by afrbk : 14:35
