18 April 2013

NIGERIA : Multichoice Renews Sponsorship of Nigerian Male Basketball League

Multichoice Nigeria, the sponsors of DSTV National Men's Basketball League, on Wednesday, fulfilled its pledge to continue the sponsorship of the league and also upwardly review the sponsorship package.
Mayo Okunla, Multichoice General Manager, announced this at the signing of another four-year sponsorship contract with the Nigeria Basketball Federation, NBBF, to herald the 2012/2013 league season.
The former four year contract, which originally was N150 million from 2008 to 2012, was reviewed upward to N218 million from 2013 till 2017.
Mr. Okunla said that signing the contract with NBBF was a great thing of joy and key corporate social initiative to develop the sport in Nigeria.
"It is a relationship in progress and many more investment would be made because we want better performance and quality showcase.
"The previous four years saw the senior national team D'Tigers reaching the Summer Olympics in London; we therefore look forward to seeing many more of this," he said.
Tijani Umar, NBBF President, applauded Multichoice for the immense support to the game of basketball in Nigeria.
Mr. Umar said the DSTV league was a forward looking company that has become the pioneer in the industry adding that the sponsors were giving back to the community.
"Yet again, we will be experiencing another four years of value being added to our league and the federation itself.
"We are happy about this development for it is indeed another milestone achievement that would yield a great thing for our basketball," Mr. Umar said
According to Mr. Umar, the 16 clubs in the league would share 40 per cent of the new contract sum while the remaining 60 per cent would be for the running of the league.
He said that the NBF would also seek for other avenues to raise money for the league.
"We will be raising money for the clubs and the league through branding and marketing most of the clubs jerseys," he said.
The 2012/2013 league would dunk-off on April 19 with a ceremonial match between Comets Club and Union Bank both of Lagos.

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